FSSAI Cautions 15 D2C Food Brands, Including Storia and Troovy, Over Misleading Advertising Claims

FSSAI flagged 15 food brands, including Storia, Two Brothers Organic Farms, PLAN B, The Health Factory and Troovy, over misleading claims

The regulator said claims such as "healthy", "organic", "zero maida" and "vegan" could mislead consumers

FSSAI directed the food business operators to comply with labelling and display regulations to prevent consumer deception

The notices relate to claims such as “healthy”, “organic”, “zero maida” and “vegan”, which as per FSSAI could influence consumer choices by creating an impression that products are healthier, purer or nutritionally superior than they actually are.

“These FBOs (food business operators) are directed to strictly comply with the established labelling and display regulations to prevent consumer deception,” FSSAI said in a post on X.

According to the regulator, it identified multiple products whose branding, trade names or promotional claims could potentially mislead consumers about their nature, composition, certification status or health benefits.

Other brands that received notices include Neuherbs True Vitamin, Emami’s Healthy & Tasty and Health Aid, Organic Wisdom, Shine Organic, World of Organic and Lota Water.

Earlier this month, the regulator took cognisance of complaints circulating on social media and issued notices to Nestlé India, KFC, Flipkart and food brand Open Secret.

According to an ANI report, the regulator issued a notice regarding Open Secret’s “Un-junked Dates” product, which was delivered through Flipkart Minutes and allegedly contained insects. FSSAI sought internal quality control records, details of corrective actions taken to remove the product from the supply chain and measures to prevent similar incidents in the future.

It further directed the companies to take immediate corrective action and ensure such incidents do not recur.

Last month, FSSAI issued a notice to Eternal-owned quick commerce platform Blinkit after complaints regarding the alleged sale of substandard eggs on its platform.

According to ANI, the regulator took cognisance of multiple complaints on social media alleging that eggs delivered through Blinkit were smelly, rubbery in texture and had plastic-like characteristics, making them unfit for consumption.

Blinkit was directed to provide an explanation and submit a comprehensive Action Taken Report (ATR), along with a compliance report detailing its responsibilities as an ecommerce food business operator, within seven days of the notice.

The regulator warned that failure to comply could invite action under the Food Safety and Standards Act, 2006, and related rules and regulations.